![]() This seems to be unthinkable 10 years ago," says Thai political scientist Poowin Bunyavejchewin. ![]() "I think male-male romance or male-male homoerotic relations has now become a new normal in Thai pop culture. ![]() In recent years the genre known as 'boys' love' has spread fast across South-East Asia and is reaching cult status in some parts of the West, despite the anxieties of conservative parts of Thai society. Why are Thailand's same-sex romantic dramas gaining a global following? Shrouded in controversy, Love of Siam became an unexpected hit, bringing in over 40 million baht ($2 million) in its first month.Īt a time when it was a struggle to find a gay character on Thai television, the film's success sent an emphatic message to entertainment media companies: there was money to be made in same-sex romance. ![]() In 2007 a film about two young men who develop feelings for each other in high school caught Thai audiences off guard. ![]()
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